Catalog first
The songs lead. Every release, visual, and live decision begins with the work.

The Artist
Build the whole wheel.
Songwriter, artist, and founder of Great Wheel Studio.
The catalog is the nucleus.
Great Wheel Studio is built so every part feeds the next. Writing becomes recording. Recording becomes release. Release becomes a live room, a visual world, and a deeper catalog.
Eli’s role is to keep the work at the center—and build the systems around it without sanding off what made the song worth keeping.
The songs lead. Every release, visual, and live decision begins with the work.
Build the catalog and the audience relationship with durable ownership in mind.
A song should hold up in a room, on a stage, and under the studio microscope.
Choose collaborators for craft, trust, and alignment—not just reach.
Three working moments from the song, cut to the guitar spark, the late-song stomp, and the last light.
For music, production, creative collaboration, or Great Wheel Studio business.